BTS has once again made history, achieving a remarkable milestone as the music video for their 2021 hit Butter surpassed 1 billion views on YouTube on November 28 at 11:16 PM KST. This marks the group’s seventh music video to reach the billion-view milestone, further solidifying their dominance in the global music scene.
Butter, known for its smooth and catchy melody, embodies BTS’s playful confidence as they express their intent to "melt" into the hearts of their listeners, just like butter. The track’s cheerful energy and lighthearted vibe resonated worldwide, earning it widespread acclaim and several accolades.
The choreography of Butter has become iconic, featuring memorable moves that align perfectly with the song's lyrics. Starting with the hair-slicking gesture, it progresses to playful hand kisses and a smooth, tip-toe walking step, captivating viewers with its charm and creativity.
Visually, the Butter music video stands out with its striking contrasts—switching between black-and-white and vibrant color schemes, as well as blending formal suits with sporty outfits. These dynamic shifts, paired with bold lighting and unique staging choices, create an engaging and visually stimulating experience for fans.
Beyond Butter, BTS boasts an impressive catalog of high-performing music videos on YouTube, collectively amassing over 3.9 billion views. Their megahits Dynamite and Boy With Luv (featuring Halsey) each surpassed 1.8 billion views, followed by DNA at 1.6 billion and MIC Drop (Steve Aoki Remix) at 1.4 billion. Other billion-view entries include IDOL and Fake Love with 1.3 billion each.
Several other music videos are on the cusp of reaching the billion-view mark. Blood Sweat & Tears has exceeded 900 million views, while Fire, Dope, and Save Me have each garnered over 700 million views. Meanwhile, Permission to Dance, ON (Kinetic Manifesto), and Not Today all boast over 600 million views.
BTS’s extensive list of multi-million-view content includes Spring Day, Life Goes On, and Black Swan, which have each surpassed 500 million views, and War of Hormone and No More Dream, which hold over 300 million views. Tracks like We Are Bulletproof Pt.2, Run, and solo performances such as Serendipity and Singularity also contribute significantly to their record-breaking numbers, with each accumulating over 100 million views.
With Butter joining the billion-view club, BTS continues to demonstrate their unparalleled influence as global artists. The group’s ability to connect with fans through both music and visuals reaffirms their position at the forefront of the global music industry. As they extend their legacy, their achievements continue to inspire a generation of fans and artists worldwide.
Sayart / Sharon Jung, guhuijeong784@gmail.com
