BOYNEXTDOOR, the rising K-pop group, has solidified their status as one of Japan’s most talked-about new acts by earning the "Next Break Artist" title at the Yahoo! Search Awards 2024. Announced on December 4 by Yahoo! Japan, this recognition highlights the artists and figures expected to see significant increases in search interest based on data from the past year.
Notably, BOYNEXTDOOR is the only foreign male artist to make the list this year, underscoring their unique impact on Japan’s entertainment landscape. Yahoo! Japan remarked, “BOYNEXTDOOR debuted in Japan in July with their single AND,, making a strong impression through performances at Summer Sonic 2024 and appearances on music shows, variety programs, and magazine covers. These activities spurred a sharp increase in their search volume.”
Their popularity surge in Japan is backed by tangible achievements. Their debut single AND, recently earned "Platinum" certification from the Recording Industry Association of Japan (RIAJ), solidifying their commercial success. Additionally, their third mini-album, 19.99, made waves on the Oricon Weekly Album Chart, securing the number one spot. This marks a career-high for the group, with a 75% increase in sales compared to their previous releases.
The group’s growing presence in Japan reflects their ability to connect with audiences across multiple platforms, from television and print to live performances. Their dynamic stage presence at high-profile events like Summer Sonic and their increasing media visibility have positioned them as a breakout act to watch.
BOYNEXTDOOR’s appeal isn’t limited to Japan. The group is set to captivate audiences back home with their first solo concert tour, Knock On Vol.1, which kicks off on December 14-15 at the Inspire Arena in Incheon, South Korea. This tour represents a significant milestone for the group as they continue to expand their global reach.
With accolades like the Yahoo! Search Award and their ongoing commercial success, BOYNEXTDOOR is poised to further establish themselves as one of K-pop’s most exciting new acts. Their rising trajectory highlights the power of K-pop to transcend borders and connect with diverse audiences worldwide.
Sayart / Sharon Jung, guhuijeong784@gmail.com
