Jin from BTS is set to celebrate the release of his first solo album, “Happy,” with a dedicated pop-up store, “Running Wild to Happiness,” open from November 19 to December 1. The pop-up will be located on the B1 level of The Hyundai Seoul in Yeouido, a prominent shopping and event venue in Seoul, according to a statement from his agency, BigHit Music, on November 1.
The pop-up is designed to immerse fans in the theme of Jin’s upcoming album, offering interactive content and photo zones that reflect the album’s concept. The display will showcase the unique aesthetic of “Happy,” inviting fans to experience Jin’s artistic vision firsthand. Entry to the pop-up is by reservation, ensuring an organized and intimate experience for all visitors. BigHit Music noted, “From the moment fans enter the pop-up until the journey ends, we’ve prepared everything so that the experience will remain a source of happiness.”
Jin’s solo album, “Happy,” which releases on November 15, delves into his personal reflections on happiness and conveys his heartfelt message to BTS’s fanbase, known as ARMY. The album’s title track, “Running Wild,” is a British rock-inspired pop-rock anthem that encourages listeners to sprint toward hope with unyielding enthusiasm. The song’s energizing beats and optimistic lyrics highlight Jin’s commitment to creating music that inspires positivity.
The “Running Wild to Happiness” pop-up not only celebrates the album’s release but also provides a space where fans can connect with the themes of joy and hope expressed in Jin’s music. The event will feature exclusive merchandise inspired by the album, as well as immersive installations that encourage fans to reflect on their own journeys toward happiness.
This pop-up marks Jin’s first large-scale event as a solo artist, offering BTS fans and music lovers alike an intimate look into his personal artistry. It is anticipated that fans from all over will flock to Seoul to witness this event, which emphasizes Jin’s individual voice and perspective within the BTS narrative. The pop-up exemplifies the powerful bond between Jin and his fans, providing an environment for shared memories that reflect his message of resilience and joy.
As Jin embarks on his solo journey, “Happy” and the “Running Wild to Happiness” pop-up embody his gratitude to ARMY and his wish to bring warmth and positivity through his music. This event adds a new dimension to his artistic expression and reinforces his role not only as a member of BTS but as a solo artist with a unique voice and message.
Sayart / Sharon Jung, guhuijeong784@gmail.com
