K-pop group LE SSERAFIM has surprised fans with an early release of their upcoming Japanese single. On November 13 at midnight, the group dropped the track Star Signs from their forthcoming third Japanese single album CRAZY on various international music streaming platforms.
This new track, slated for the album’s official release next month, showcases LE SSERAFIM's versatility and appeal. Featuring the members' soft, inviting vocals against a lively arrangement of piano, groovy bass, and city pop elements, Star Signs embodies an uplifting soundscape that captures listeners’ attention immediately.
The lyrics of Star Signs carry a meaningful message, expressing affection and gratitude toward those with whom the group has formed close bonds. Through this song, LE SSERAFIM conveys a message of courage, promising that with such cherished connections, they can face any challenge together, fearlessly moving forward.
In conjunction with the track’s pre-release, LE SSERAFIM also announced a special collaboration: Star Signs has been selected as the theme song for Japan’s Lumine shopping center’s end-of-year campaign. This exciting partnership is expected to enhance the group’s visibility in Japan and connect with the holiday season's joyful energy.
Adding to the excitement, a lyric video was also unveiled on HYBE Labels’ YouTube channel. The video captures the group singing together on a bus, with stylish visuals and a sense of camaraderie that further elevates the song’s message. Fans have praised the video’s chic, cinematic appeal and its immersive storytelling.
This latest release marks an exciting lead-up to the full release of CRAZY on December 11. Alongside the title track, the album will feature a Japanese version of EASY, the lead single from their third mini album, bringing a fresh take on fan favorites to Japanese audiences.
LE SSERAFIM’s strategy of engaging with their fans through music, partnerships, and video content reflects their ongoing commitment to building a strong presence in the Japanese market. The group has already gained a solid fanbase in Japan, and their continued efforts to connect with local audiences have been well received.
The announcement of the Lumine campaign comes at a time when LE SSERAFIM is rapidly expanding their international presence, and fans are eager to see the impact of this collaboration. With their powerful music and engaging visuals, LE SSERAFIM is solidifying their place as one of K-pop's leading global acts.
The group’s growing popularity and thoughtful releases highlight LE SSERAFIM's appeal across different markets, bringing new fans into their dynamic world of music.
Sayart / ReaA JUNG, queen7203@gmail.com
