Frieze Seoul, a major international art fair recognized as one of the top four global art events, opened its doors on September 4. However, the event's commencement was marred by a controversial security measure involving the search of a journalist's bag, which has sparked significant backlash.
On the first day of the fair, British organizers implemented a security protocol that included searching the bags of press and VIP attendees. This move, described as an attempt to prevent the unauthorized removal of items from the exhibition, was met with confusion and frustration by those affected. When questioned about the reason for the bag searches, security personnel cited it as a matter of adhering to "principles" and "policies" set by the event organizers.
The response from the security team was seen as dismissive and uncooperative, with many staff members adopting a more authoritative stance rather than working to resolve the issue amicably. This approach is considered unusual and problematic, given the typically respectful and professional conduct expected at international art fairs.
Frieze Seoul's security measures drew comparisons to those of Art Basel Hong Kong, which is known for its more accommodating approach. Art Basel's staff are trained to address issues with a focus on resolution, avoiding invasive practices such as bag searches.
The incident has raised broader concerns about the treatment of attendees and press at international art events. Critics argue that such measures not only undermine the dignified experience expected at high-profile art fairs but also reflect poorly on the event's management. The issue highlights a recurring problem with Frieze's operations, as similar controversies have arisen at previous fairs, including incidents involving intrusive behavior towards journalists.
The Frieze Seoul fair, which is being held in collaboration with the Korea Galleries Association, is intended to offer a high-profile platform for contemporary art, featuring over 110 galleries from around the world. However, the opening day's events have overshadowed the fair's objectives and raised questions about the fair's commitment to maintaining a respectful environment for all participants.
The situation underscores the need for organizers to address these concerns promptly and ensure that future events adhere to a standard of professionalism that aligns with the prestigious nature of the Frieze brand. The Korean art community, alongside international observers, will be watching closely to see how the organizers respond to the criticism and whether improvements are made in the handling of security and attendee relations.
Frieze Seoul will continue until September 7, showcasing contemporary and historical artworks, with hopes that the remainder of the event will proceed without further incidents.
Sayart / Sayart, sayart2022@gmail.com
