Yahoo has provided detailed information about its data collection practices and cookie usage across its extensive family of digital brands and platforms. The tech company operates multiple popular websites and applications that collectively serve millions of users worldwide.
The Yahoo brand family encompasses a diverse portfolio of digital properties, including Yahoo's main platform, AOL, technology blog Engadget, lifestyle brand In The Know, and the creative community platform Makers.Yahoo. These platforms represent various content categories and user demographics, from news and email services to technology journalism and lifestyle content.
When users access any of Yahoo's websites and applications, the company employs cookies and similar tracking technologies to enhance user experience and maintain platform functionality. These cookies, which include related technologies such as web storage, enable website and application operators to store and retrieve information from users' devices. Yahoo has made its comprehensive cookie policy available for users who want to understand more about these data collection practices.
The company uses cookies for several essential purposes across its platform ecosystem. Primary functions include providing access to Yahoo's websites and applications, authenticating users to ensure secure account access, implementing security measures to protect user data, and preventing spam and abuse across all platforms. These security protocols are designed to maintain the integrity and safety of the user experience.
Yahoo also collects aggregated measurement data to better understand user behavior and improve its services. The company tracks the number of visitors to its web pages, identifies the types of devices users employ (specifically noting iOS and Android platforms), monitors which web browsers visitors use, and measures how much time users spend on Yahoo's websites and applications. This data collection is performed in an aggregated manner that does not link information to specific individual users, ensuring privacy protection while allowing Yahoo to optimize its services and user experience across its brand family.
