Sayart.net - Everland Announces Collaboration with Sanrio for “Fairy Town“ Tulip Garden Festival

Everland in Yongin, Gyeonggi, to Host Large-scale Sanrio-Themed Event for the First Time in Korea

Courtesy of SAMSUNG C&T

Everland amusement park is set to host a tulip garden festival in collaboration with Japanese entertainment company Sanrio on March 22. The event, titled "Fairy Town with Sanrio Characters," will showcase beloved Sanrio characters such as Hello Kitty, Kuromi, and Cinnamoroll in a cherry blossom-themed celebration, perfectly timed for the arrival of spring. 

▲ Courtesy of SAMSUNG C&T

Taking place at Everland in Yongin, Gyeonggi, the festival marks the first instance of a large-scale Sanrio-themed event in Korea. Tulips will be planted in Everland's Four Season Garden, covering an expansive area of around 10,000 square meters. The festival will feature attractions, food and beverages, as well as merchandise in collaboration with Sanrio.

Everland, in a press release, expressed its commitment to creating unique content for every season, utilizing the Four Season Garden as its primary platform. The collaboration with Sanrio for the tulip garden festival is just one of the initiatives, with the amusement park hinting at more collaborations in the future.

Everland has actively promoted its own intellectual properties (IPs), including the giant panda Bao Family and the red panda character Lessey & Friends.

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