Sayart.net - NewJeans Continues Promotional Activities Amidst Corporate Conflict

Girl Group Unveils Details of Upcoming Double Single Release and Expansion into Japan

Courtesy of Courtesy of Ador

▲ Courtesy of Courtesy of Ador

 

NewJeans, a girl group under the management of Ador, has proceeded with promotional efforts for their forthcoming double single release despite ongoing tensions between Ador's CEO Min Hee-jin and HYBE.

The group recently disclosed teaser images via their official social media platforms, previewing their upcoming double single titled "How Sweet," scheduled for release on May 24. The promotional materials showcase the members' diverse hairstyles, including bob cuts, vibrant colors, and tight curls, adorned with various accessories such as hats, hairbands, and sunglasses, reflecting the group's distinctive creativity.
 

▲ Courtesy of Ador

"How Sweet" will feature four tracks, including the title song, "How Sweet," "Bubble Gum," and instrumental versions of each. Two editions of the double single will be available: a regular version and a Weverse-exclusive version, with album pre-orders already underway since Friday morning.

Additionally, NewJeans plans to release a double single in Japan on June 21 and is preparing for their debut performance at the Tokyo Dome. To coincide with these endeavors, the group has established a pop-up store at the Shibuya 109 shopping mall in Tokyo, operating from April 26 to May 19.

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Kang In sig, insig6622@naver.com