Contemporary artist CJ Hendry has officially launched her first venture into the collectible toy market with the debut of 'juju,' a limited-edition series created in collaboration with prestigious auction house Phillips. This marks a significant expansion of Hendry's artistic portfolio beyond her renowned hyperrealistic drawings into the three-dimensional collectibles space.
The 'juju' collection represents Hendry's innovative approach to bridging fine art and pop culture collectibles. Known for her meticulous attention to detail in her large-scale drawings of luxury items and everyday objects, Hendry has translated her distinctive artistic vision into physical collectible toys that maintain the same level of precision and craftsmanship that has made her work highly sought after in the contemporary art world.
Phillips, the global auction house known for its expertise in contemporary art and design, serves as the exclusive partner for this groundbreaking release. The collaboration brings together Hendry's creative vision with Phillips' extensive experience in the luxury collectibles market, ensuring that each piece in the 'juju' series meets the highest standards of quality and authenticity that collectors expect.
This launch positions Hendry at the forefront of a growing trend among contemporary artists who are exploring new mediums and markets to reach broader audiences. The collectible toy industry has experienced significant growth in recent years, with art toys becoming increasingly popular among both traditional art collectors and a new generation of enthusiasts who appreciate the intersection of fine art and collectible culture.
