Design Has Become an Everyday Necessity: Interview with Ameeta Sharma Menon

Sayart / Nov 15, 2025

Design has evolved from a luxury consideration to an everyday necessity as the world increasingly recognizes its fundamental role in modern life, according to leading design expert Ameeta Sharma Menon. In an exclusive interview, Menon shared her insights on how the design industry has transformed and what this shift means for both professionals and consumers across Asia and beyond.

"The world is now seeing design as an everyday necessity," Menon emphasized, highlighting a significant cultural and economic shift that has been accelerating in recent years. This transformation represents a departure from traditional views of design as merely aesthetic enhancement to understanding it as a critical component of functionality, user experience, and business success.

The changing perception of design reflects broader trends in how societies approach problem-solving and innovation. Menon noted that this evolution has been particularly pronounced in Asian markets, where rapid economic development and technological advancement have created new opportunities for design professionals. The integration of design thinking into business strategy has become commonplace, with companies recognizing that good design can differentiate products, improve user satisfaction, and drive commercial success.

This shift toward viewing design as essential rather than optional has created new challenges and opportunities for design professionals. The increased demand for design services has expanded career prospects, but it has also raised expectations for designers to demonstrate measurable value and strategic thinking. Menon's observations suggest that the design industry is maturing from a craft-based discipline to a strategic business function.

The interview provides valuable insights into the current state of the design industry and offers perspective on how professionals can adapt to these changing expectations. As design continues to gain recognition as a critical business tool, industry leaders like Menon are helping to shape the conversation about the future of design education, professional development, and industry standards.

Sayart

Sayart

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