Netflix's 'KPop Demon Hunters' Surpasses 'Squid Game' as Platform's Most-Watched Series

Sayart / Sep 3, 2025

Netflix's latest Korean supernatural drama 'KPop Demon Hunters' has officially overtaken the global phenomenon 'Squid Game' to become the streaming platform's most-watched title of all time. The groundbreaking series, which combines K-pop culture with supernatural thriller elements, has captured audiences worldwide since its debut.

The show follows the story of Huntrix, a fictional K-pop girl group whose members Rumi, Zoey, and Mira discover they have supernatural abilities to hunt demons while maintaining their pop star careers. The series has been praised for its unique blend of Korean pop culture, supernatural action sequences, and compelling character development that resonates with both K-pop fans and general audiences.

This achievement marks a significant milestone for Netflix's Korean content strategy, as 'Squid Game' had held the record for the platform's most-watched series since its release in 2021. The survival drama had previously set unprecedented viewership records and sparked a global cultural phenomenon, making 'KPop Demon Hunters' success all the more remarkable.

The series has not only broken viewership records but has also generated substantial social media buzz, with fans creating content around the show's music and choreography sequences. Industry analysts note that the show's success demonstrates the continued global appetite for Korean entertainment content and the growing influence of K-pop culture in mainstream media.

Netflix has not yet announced whether 'KPop Demon Hunters' will receive a second season, but the show's record-breaking performance suggests that renewal is highly likely. The success of this series further solidifies Korea's position as a major content creator in the global streaming landscape.

Sayart

Sayart

K-pop, K-Fashion, K-Drama News, International Art, Korean Art