BLACKPINK member Rosé has achieved a groundbreaking milestone in K-pop history with her collaborative hit "APT." featuring Bruno Mars, as the music video has officially surpassed 2 billion views on YouTube. The achievement marks a significant moment for the Korean pop industry and establishes new records for streaming success.
The music video reached the 2 billion view milestone on Wednesday, exactly 335 days after its initial upload on October 18, 2024. This timeline makes "APT." the fastest K-pop video ever to reach 2 billion views, according to her agency, The Black Label. The record-breaking achievement demonstrates the global appeal and massive popularity of the collaboration between the BLACKPINK member and the Grammy-winning American artist.
This latest accomplishment adds to Rosé's already impressive YouTube portfolio, as she had previously achieved 2 billion views with BLACKPINK's massive hits "Ddu-du Ddu-du" and "Kill This Love." However, the "APT." milestone carries special significance as it makes Rosé the first K-pop artist in history to have music videos surpass 2 billion views both as a member of a group and as a solo artist. This dual achievement highlights her versatility and star power across different musical contexts.
"APT." served as a standout track from Rosé's highly anticipated first full-length solo album titled "rosie." The song experienced unprecedented global success, dominating major music charts not only in South Korea but also across international markets following its release. The track's infectious melody and the star power of both Rosé and Bruno Mars created a perfect storm for worldwide popularity.
The song's impact extended beyond streaming numbers to prestigious award recognition. On September 7, Rosé claimed the Song of the Year award at the MTV Video Music Awards in the United States specifically for "APT." This accolade further solidified the track's cultural impact and demonstrated its resonance with both industry professionals and global audiences, cementing Rosé's position as a major force in international pop music.
