HYBE's latest international venture has reached a major milestone as their new Latin American boy band Santos Bravos officially launched their career with a completely sold-out concert in Mexico City. The entertainment company announced that the multinational group successfully performed their debut single to a packed audience, marking a significant achievement for HYBE's global expansion strategy.
The five-member group, consisting of Drew, Alejandro, Kenneth, Kaue, and Gabi, took the stage at Mexico City's prestigious Auditorio Nacional on Wednesday evening local time. They performed their debut single titled "0" to an enthusiastic crowd that filled the venue to capacity. The concert represented months of preparation and training, culminating in what the company described as a momentous debut performance.
The impact of Santos Bravos' debut extended far beyond the physical venue, as the concert was simultaneously livestreamed on YouTube for fans worldwide. The digital broadcast attracted an impressive audience of over 70,000 viewers who tuned in to witness this historic moment for HYBE's Latin American operations. This substantial online viewership demonstrates the significant international interest in the group's debut.
Santos Bravos represents the first major project to emerge from HYBE Latin America, which was established earlier this year as part of the company's strategic expansion into new markets. The group was formed through a highly competitive audition program designed to identify and develop Latin American talent using HYBE's proven methods. This initiative reflects HYBE's innovative approach of combining their successful K-pop production and training systems with local cultural elements to create internationally appealing artists.
The members of Santos Bravos underwent an intensive six-month training program following their selection through the audition process. This comprehensive preparation period focused on developing their skills in vocals, dance, and stage performance using the rigorous K-pop training methodology that has proven successful for HYBE's other artists. The training program was specifically designed to prepare them for their professional debut and ensure they met the high standards expected of HYBE artists.
