Several major Korean companies are currently running extensive promotional campaigns targeting consumers with special offers on water purifiers and vehicle rentals. The campaigns focus on addressing consumer concerns about water quality and providing flexible transportation solutions.
Cuckoo Homesys, a leading home appliance company, is offering a significant 10-month rental fee exemption for their water purifier systems. The company is directly targeting consumer anxiety about microplastics found in bottled water, promoting their purification technology as a safer alternative. Their marketing message emphasizes the importance of drinking clean, filtered water through their purification systems rather than relying on potentially contaminated bottled water.
The company is also highlighting the compact design of their water purifiers, featuring an ultra-slim 16-centimeter profile. This space-saving design is specifically marketed toward consumers with limited space, including those living in small kitchens, studio apartments, and office environments. The slim design allows users to install the purification system without concerns about space constraints.
Simultaneously, BNK Capital is promoting a limited-quantity deal on long-term car rental services for new vehicles. The financial services company is offering what they describe as "shocking discounts" on their long-term rental program, though specific discount amounts were not disclosed. The promotion appears to target consumers looking for flexible vehicle access without the commitment of purchasing.
