Austrian film manufacturer Lomography has announced the launch of its latest color negative film, the LomoChrome Classicolor 200, marking a significant addition to the company's expanding lineup of analog photography products. The new ISO 200 film promises to deliver vibrant colors with particular emphasis on bold reds, natural skin tones, and classic analog charm that has made Lomography a favorite among film photography enthusiasts worldwide.
According to the company's official press release, the LomoChrome Classicolor ISO 200 represents a expertly handcrafted formula designed to offer true-to-life colors while maintaining the distinctive character of analog photography. This limited edition 2025 formula is currently available for order in 35mm format, with both 120 medium format and 110 formats expected to become available in the near future. The film is being marketed as "an ode to color" that captures natural skin tones with a warm blush while bringing energetic reds, crisp blues, and vibrant greens to each scene.
The technical specifications of the LomoChrome Classicolor ISO 200 highlight its versatility across various shooting conditions and environments. The film features a medium grain structure that provides rich detail while maintaining the organic texture that analog photographers seek. Its ISO 200 speed rating makes it highly adaptable, performing well in both bright sunlight where it produces softly luminous results, and in gloomier conditions where it delivers earthy and warm tones. Perhaps most importantly for photographers and labs, the film uses standard C-41 processing, making it easily developable at any professional photo lab or home darkroom.
Lomography's online shop listing emphasizes several key qualities that set the Classicolor 200 apart from other color negative films on the market. The film is specifically engineered to capture true-to-life colors with blushing skin tones, making it particularly suitable for portrait work. The energetic reds are complemented by crisp blues and greens, creating a color palette that appeals to both documentary and artistic photographers. The medium grain structure ensures that images retain rich detail without becoming overly clinical or losing the organic feel that defines analog photography.
The new release expands Lomography's already diverse color film portfolio, joining the existing lineup that includes CN100, CN400, and CN800 color films. The company has also built a reputation for more experimental emulsions such as Metropolis and LomoChrome Color 92, which have gained cult followings among photographers seeking unique aesthetic effects. This positioning suggests that the Classicolor 200 is intended as a more traditional offering that appeals to photographers seeking reliable, natural color reproduction.
Pricing for the LomoChrome Classicolor 200 reflects its positioning as a premium product, with individual rolls costing $11.90 in the United States and £8.90 in the United Kingdom. The film is available for immediate purchase through Lomography's official channels and authorized retailers. The pricing places it in the mid-to-upper range of contemporary color negative films, reflecting both the specialized nature of analog film production and Lomography's brand positioning.
The timing of Lomography's announcement is particularly noteworthy as it comes just one day after Eastman Kodak revealed its own new color negative films, the Kodacolor 100 and 200. These Kodak releases mark the first films to be marketed directly by the legendary film giant since 2013, suggesting a renewed confidence in the analog photography market. This simultaneous release of new color films from both Lomography and Kodak indicates a healthy and growing demand for fresh film options among photographers who continue to choose analog over digital.
To showcase the film's capabilities, Lomography has released a series of sample images that demonstrate the Classicolor 200's performance across various subjects and lighting conditions. These sample photographs, available in the company's online gallery, illustrate the film's promised characteristics including the warm skin tones, vibrant reds, and overall color rendition that defines the emulsion's aesthetic signature. The samples serve as both marketing material and practical guidance for photographers considering the new film stock for their projects.
