Yahoo has provided detailed information about its comprehensive family of brands and the data collection practices employed across its digital platforms. The tech company operates an extensive network of websites and mobile applications that includes well-known properties such as Yahoo, AOL, Engadget, In The Know, and Makers, all of which fall under the Yahoo family of brands umbrella.
The company utilizes cookies and similar tracking technologies extensively across all its platforms to enhance user experience and maintain service functionality. These cookies, which include web storage and other comparable technologies, enable Yahoo and its affiliated brands to store and retrieve information directly from users' devices. The company has established a comprehensive cookie policy that provides users with detailed explanations about how these technologies function and their specific applications.
Yahoo's cookie implementation serves multiple critical purposes within its digital ecosystem. The primary functions include providing seamless access to websites and applications, authenticating user identities to ensure secure access, implementing robust security measures to protect user accounts, and preventing spam and abusive behavior across all platforms. These security protocols are essential for maintaining the integrity of Yahoo's services and protecting millions of users worldwide.
The company also conducts extensive measurement and analytics activities to better understand user engagement patterns. Yahoo systematically tracks visitor statistics across all its web pages, collecting data on the total number of visitors, device types used by visitors including iOS and Android platforms, browser preferences, and the duration of visits to both websites and mobile applications. This comprehensive data collection approach allows Yahoo to optimize its services and improve user experience across all touchpoints.
All measurement data collected by Yahoo is aggregated and anonymized to protect individual user privacy. The company emphasizes that this information is not linked to specific users or personal identities, ensuring that while they can analyze overall trends and usage patterns, individual privacy remains protected throughout the data collection process.
