Global K-pop sensation TWICE is preparing to enchant fans this winter with their 14th mini-album, STRATEGY. On November 28, JYP Entertainment released a highlight medley of the album's track "Magical," offering fans a glimpse into the seasonal charm of their latest project.
The teaser showcases a refreshing melody line paired with TWICE’s signature vocal harmonies. In the video, the members don festive outfits, including red hats and cozy sweaters, evoking the warmth of the holiday season. The lyrics, such as "This is something magical / The spell you have on me is supernatural" and "Now you got me falling like the winter snow," reflect a dreamy winter romance, perfectly capturing the album’s theme.
As anticipation builds for the album’s release, TWICE has been actively engaging in global promotions. On November 21, the group made history as the first K-pop act to headline an Amazon Music Live performance. Their captivating stage presence and dynamic performance drew widespread acclaim, solidifying their influence in the international music scene.
Continuing their promotional efforts, TWICE hosted a pop-up store on November 23-24 at the Complex in Los Angeles to celebrate the upcoming release. Fans lined up a day in advance, and all merchandise sold out quickly, underscoring the group’s immense popularity.
The new mini-album is set to be released on December 6 at 2 PM KST (midnight EST). Notably, the title track features acclaimed American rapper Megan Thee Stallion, marking an exciting collaboration that blends K-pop with global hip-hop influences.
This album marks another milestone in TWICE’s journey, highlighting their ability to adapt to diverse styles while staying true to their identity. With STRATEGY, the group combines winter-themed imagery with a contemporary sound, demonstrating their versatility and global appeal.
TWICE’s unique ability to connect with audiences through their music and performances continues to position them as a leading force in the K-pop industry. As fans await the release of STRATEGY, the album is expected to deliver both festive joy and innovative artistry, making it a standout addition to their discography.
From captivating melodies to groundbreaking collaborations, TWICE’s upcoming release promises to be a magical experience, capturing the essence of the holiday season and solidifying their legacy as global music icons.
Sayart / Sharon Jung, guhuijeong784@gmail.com
