Women's Wear Daily has expanded its digital presence in Asia by launching a dedicated Korean-language website, WWD Korea, targeting the country's rapidly growing fashion and luxury market. The fashion industry publication is directing users to its new Korean site through strategic placement on its main international platform.
The launch represents WWD's commitment to serving Korean fashion professionals, designers, and industry stakeholders in their native language. By providing localized content, the publication aims to better connect with Korea's influential fashion scene and provide more relevant coverage of local market trends and developments.
Visitors to WWD's international site are now being prompted with bilingual messaging that reads "Looking for WWD Korea? Click here to visit our Korean site" in English, followed by the Korean translation "WWD Korea를 찾고 있습니까? 한국어 사이트를 방문하려면 여기를 클릭 하세요." This approach ensures seamless navigation for both English and Korean-speaking users.
The move comes as South Korea continues to establish itself as a major player in the global fashion industry, with Korean designers gaining international recognition and the country's beauty and fashion brands expanding worldwide. WWD Korea is expected to provide comprehensive coverage of this dynamic market while maintaining the publication's signature industry insight and analysis.
