Fashion entrepreneur Yael Aflalo, founder of the sustainable clothing brand Reformation, has transformed her New York City townhouse in the West Village into a stunning example of boho-modernist interior design. Working with the renowned Paris-based interior design studio Festen, Aflalo has created a sophisticated family home that perfectly balances modern aesthetics with bohemian sensibilities.
The collaboration came about after Aflalo's memorable stay at Les Roches Rouges on the French Riviera's Côte d'Azur, where she first experienced the distinctive design work of Festen founders Hugo Sauzay and Charlotte de Tonnac. The couple has spent more than a decade quietly revolutionizing the European hotel landscape, bringing their signature spare yet sensual elegance to prestigious properties including Splendido Mare in Portofino and the recently revitalized Hôtel Balzac in Paris.
Aflalo was immediately captivated by Festen's boho-modernist approach during her family vacation at Les Roches Rouges. The resort's rooms embodied a design philosophy that felt both sophisticated and welcoming, inspiring her to seek out the design duo for her own home renovation project. This experience marked the beginning of what would become a transformative collaboration between the fashion entrepreneur and the celebrated interior designers.
Festen's reputation as the go-to design team for stylish hospitality properties made them an ideal choice for Aflalo's vision. Their ability to create spaces that feel both luxurious and lived-in perfectly aligned with the needs of a busy entrepreneur and mother seeking to create a family-friendly yet elegant home environment.
The West Village townhouse project represents a successful fusion of Aflalo's fashion-forward sensibilities with Festen's refined European design aesthetic. The resulting interior showcases how boho-modernist design principles can be effectively applied to residential spaces, creating environments that are both visually striking and functionally suitable for contemporary family life.
Photography by Adrian Gaut and styling by Colin King beautifully capture the essence of this well-tailored home, demonstrating how thoughtful interior design can reflect the personality and lifestyle of its inhabitants while maintaining the sophisticated standards expected from such high-profile collaborations.
