President Lee Jae Myung is set to participate in a high-profile television discussion about the future of the Korean pop music industry alongside prominent figures from the entertainment world. The presidential office announced Tuesday that Lee will appear on a special program featuring the director of Netflix's hit animated film "K-pop Demon Hunters" and members of the popular girl group TWICE.
The pre-recorded program, titled "K-Pop: The Next Chapter," will be broadcast by English-language network Arirang TV on Wednesday at 5 p.m. The show brings together key industry stakeholders to explore the evolving landscape of Korean popular culture and its global impact.
Joining President Lee on the panel will be Maggie Kang, the creative force behind Netflix's "K-pop Demon Hunters," along with TWICE members Jihyo and Jeongyeon. The discussion will also include insights from DJ and music producer R.Tee and music critic Kim Young-dae, creating a diverse mix of perspectives from different sectors of the entertainment industry.
According to the presidential office's official statement, the program was specifically designed to address several critical aspects of the Korean music industry. "It was arranged to reflect the global status of K-pop, the scalability of global content and its new possibilities, and share visions and ideas for K-pop's next stage," the office explained in its release.
The administration plans to leverage the insights gained from this discussion for policy development purposes. "We plan to draw on the opinions and insights expressed during the program to help shape future policy directions," the presidential office stated, indicating that the conversation could influence government support for the cultural sector.
The timing of this discussion comes amid growing recognition of Korean content's international success. The global popularity of "K-pop Demon Hunters," which was produced by Sony Pictures Animation and distributed through Netflix's worldwide platform, has sparked increased calls for expanded government support for Korean companies developing original content and intellectual property within the culture industry.
This televised panel represents a significant moment where government leadership directly engages with entertainment industry professionals to discuss strategic directions for one of South Korea's most successful cultural exports. The collaboration between political leadership and creative industry figures underscores the growing importance of K-pop and Korean entertainment content as both cultural ambassadors and economic drivers for the nation.
